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Who owns Alfa Romeo?
Alfa Romeo was owned by FCA or Fiat-Chrysler Automobiles. (As per wiki)
Alfa Romeo was owned by FCA or Fiat-Chrysler Automobiles. (As per wiki)
See lessBrand feelings are customers’ emotional responses and __________ with respect to the brand.
3. Reactions. Brand feelings are customers’ emotional responses and reactions with respect to the brand.
3. Reactions.
Brand feelings are customers’ emotional responses and reactions with respect to the brand.
See lessBrand knowledge refers to brand ________.
1. Awareness. Brand knowledge refers to brand awareness.
1. Awareness.
Brand knowledge refers to brand awareness.
See lessBrand personality is a set of _________ characteristics associated with the brand.
1. Human. Brand personality is a set of human characteristics associated with the brand.
1. Human.
Brand personality is a set of human characteristics associated with the brand.
See lessThe customer mindset affects how _______ reacts in the marketplace in six main ways.
3. Brand values The customer mindset affects how brand values react in the marketplace in six main ways.
3. Brand values
The customer mindset affects how brand values react in the marketplace in six main ways.
See lessThe ability of the marketing program to affect the customer mindset will depend on its__________.
2. Quality The ability of the marketing program to affect the customer mindset will depend on its quality.
2. Quality
The ability of the marketing program to affect the customer mindset will depend on its quality.
See lessThe _________ from which brand originates can also be linked to the brand to generate secondary associations.
3. Country The Country from which the brand originates can also be linked to the brand to generate secondary associations.
3. Country
The Country from which the brand originates can also be linked to the brand to generate secondary associations.
See lessLicensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some __________ fee.
4. Fixed Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some fixed fee.
4. Fixed
Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some fixed fee.
See less___________ branding is a type of co-branding.
1. Ingredient. Ingredient branding is a type of co-branding.
1. Ingredient.
Ingredient branding is a type of co-branding.
See lessIn channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.
2. Retailer. In the channel of distribution, particularly retailers can create an image of their store in the minds of the customer.
2. Retailer.
In the channel of distribution, particularly retailers can create an image of their store in the minds of the customer.
See less