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The strategic brand management process starts with understanding what the brand represents and how it is __________ with respect to its competitors.
1. Positioned. The strategic brand management process starts with understanding what the brand represents and how it is positioned with respect to its competitors.
1. Positioned.
The strategic brand management process starts with understanding what the brand represents and how it is positioned with respect to its competitors.
See lessBrand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.
2. Activity. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and activity.
2. Activity.
Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and activity.
See lessBrand __________ is a customer’s personal opinion about a brand.
1. Judgment Brand judgment is a customer’s personal opinion about a brand.
1. Judgment
Brand judgment is a customer’s personal opinion about a brand.
See lessAchieving the right brand identity means creating brand ___________ with customers.
1. Salience Achieving the right brand identity means creating brand salience with customers.
1. Salience
Achieving the right brand identity means creating brand salience with customers.
See lessBrand awareness consists of brand recognition and brand ________.
2. Recall Brand awareness consists of brand recognition and brand recall.
2. Recall
Brand awareness consists of brand recognition and brand recall.
See lessPackaging is called as the _________ P of marketing mix.
4. Fifth Packaging is called the Fifth P of the marketing mix.
4. Fifth
Packaging is called the Fifth P of the marketing mix.
See less____________ are musical messages written around a brand.
3. Jingles Jingles are musical messages written around a brand.
3. Jingles
Jingles are musical messages written around a brand.
See less____________ are short phrases that communicate descriptive or persuasive information about a brand.
4. Slogans Slogans are short phrases that communicate descriptive or persuasive information about a brand.
4. Slogans
Slogans are short phrases that communicate descriptive or persuasive information about a brand.
See lessA _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.
1. Logo A Logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
1. Logo
A Logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.
See lessBrand element is also known as _____________.
3. Identity Brand element is also known as Identity.
3. Identity
Brand element is also known as Identity.
See less