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1. Awareness 2. Recall 3. Identity 4. Image
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1. Visible 2. Believable 3. Reasonable 4. Invisible
1. Brand 2. Category 3. Product 4. Service
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1. Marketing 2. Commercial 3. Social 4. Promotion
1. Communication 2. Variety 3. Positioning 4. Placement
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1. Difference 2. Similarity 3. Sameness 4. Uniqueness
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a. Neil Armstrong b. Michael Collins c. Buzz Aldrin
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a. The life-support system could be stopped. b. The life-support system had to continue.
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a. New Brunswick b. Princeton c. Trenton
a. Lakehurst b. Hoboken c. Newark