brand management interview questions Archives

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BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

Brand feelings are customers’ emotional responses and __________ with respect to the brand.

1. Actions 2. Interaction 3. Reactions 4. All of the above

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

Brand knowledge refers to brand ________.

1. Awareness 2. Recall 3. Personality 4. Persona

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

Brand personality is a set of _________ characteristics associated with the brand.

1. Human 2. Computer 3. Product 4. Artificial Intelligence

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

The customer mindset affects how _______ reacts in the marketplace in six main ways.

1. Values 2. Market values 3. Brand values 4. Organisational values

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

The ability of the marketing program to affect the customer mindset will depend on its__________.

1. Salesperson 2. Quality 3. Technology 4. Customer service

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

The _________ from which brand originates can also be linked to the brand to generate secondary associations.

1. Product 2. Industry 3. Country 4. Region

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some __________ fee.

1. Variable 2. Monthly 3. Quarterly 4. Fixed

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

___________ branding is a type of co-branding.

1. Ingredient 2. Product 3. Service 4. Personality

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

1. Wholesaler 2. Retailer 3. Distributor 4. Dealer

BrookeEnlightened

Asked: August 5, 2021In: Business & Finance

The strategic brand management process starts with understanding what the brand represents and how it is __________ with respect to its competitors.

1. Positioned 2. Targeted 3. Segmented 4. Promoted

Load More Questions

Brand feelings are customers’ emotional responses and __________ with respect to the brand.

Brand knowledge refers to brand ________.

Brand personality is a set of _________ characteristics associated with the brand.

The customer mindset affects how _______ reacts in the marketplace in six main ways.

The ability of the marketing program to affect the customer mindset will depend on its__________.

The _________ from which brand originates can also be linked to the brand to generate secondary associations.

Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some __________ fee.

___________ branding is a type of co-branding.

In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

The strategic brand management process starts with understanding what the brand represents and how it is __________ with respect to its competitors.

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