1. Growth 2. Activity 3. Judgment 4. Creativity

1. Judgment 2. Image 3. Identity 4. Personality

1. Salience 2. Resonance 3. Awareness 4. Loyalty

1. Growth 2. Recall 3. Presence 4. Identity

1. First 2. Third 3. Fourth 4. Fifth

1. Logos 2. Symbols 3. Jingles 4. Tag lines

1. Punch lines 2. Tag lines 3. Messages 4. Slogans

1. Logo 2. Slogan 3. Tag line 4. Symbols

1. Awareness 2. Recall 3. Identity 4. Image

1. Visible 2. Believable 3. Reasonable 4. Invisible